Sumday, Head of Product Design & Creative
September 2017 – Present | New york, NY
Lead the product design and creative team, which includes interaction/UX, visual/UI, communications designers as well copywriters.
Build a culture and processes that allows the team to craft quality experiences that also adhere to compliance, legal, and technical regulations and requirements.
Implement and maintain brand guidelines across multiple state plans.
On-board, train, manage, and mentor a team of designers and copywriters.
Build and drive consensus around design solutions with internal and external stakeholders.
Manage marketing and communication strategy & deliverables.
Drive the strategic vision for the product experience.
Oversee the development of a modular, reusable, responsive, and accessible design system.
Collaborate with other departments (tech, product management, QA, business analysis, operations, call center) to ensure features are implemented correctly strategy & deliverables.
Freelance, Experience & Product Design
MARCH 2013 - September 2017 | NEW YORK, NY
Working with agencies and start-ups to develop top-notch, innovative products and experiences. Delivered on business objectives through design. From October 2013 to September of 2017 I served as the Design Lead for Sumday.
Who I've worked with: Timehop, Sumday, BNY Mellon, Publicis Worldwide, Tribal DDB, Beyond, MRY, IBM, M&C Saatchi.
Miami Ad School NY, Instructor
MARCH 2013 - March 2016 | NEW YORK, NY
Teaching up and coming creatives typography, product design, and ideation.
Pave, Lead Product Designer
NOVEMBER 2012 – MARCH 2013 | NEW YORK, NY
Lead the product design efforts for Pave.com. Assisted team with launching their pilot site and establishing the look and feel of their brand.
AKQA , Senior User Experience Designer
JULY 2008 – NOVEMBER 2012 | NEW YORK, NY
Concepted and designed human-centric brand and product experiences. Created meaningful and fresh content strategies for technology, fashion and retail clients. Lead the UX efforts for Calvin Klein, Google, Safeway and Celebrity Cruises.
RIT Finance & Administration Division, Designer
APRIL 2006 – FEBRUARY 2008 | ROCHESTER, NY
Designed marketing materials, branding, websites and campaigns for a variety of departments on campus.
Rochester Institute of Technology, BFA New Media Design & Imaging
2004 – 2008 | ROCHESTER, NY
Minor: Art History, Activities: New Media Club
Tools I Use
I love learning to use new things too.