Make every day an occasion to celebrate
TASK
Help customers of Safeway gear up for the Grilling season.
APPROACH
Give grillers the reason, tools and inspiration they need to celebrate every day and make every day an occasion to grill something.
Content Strategy & Initial Wireframes Deck
My Role
UX Lead
Company
AKQA
My Responsibilities included
Working with the creative team to incorporate creative site concept into content strategy
Collaborate with technology team to assist in fleshing out the structure of the CMS to display the content planed for the site
Communicating interaction to internal team and client
Creating and documenting wireframes
Reviewing visual designs
Work with technologists to find solutions to technical limitations