Make every day an occasion to celebrate


Help customers of Safeway gear up for the Grilling season.


Give grillers the reason, tools and inspiration they need to celebrate every day and make every day an occasion to grill something.

Content Strategy & Initial Wireframes Deck

My Role

UX Lead

My Responsibilities included

  • Working with the creative team to incorporate creative site concept into content strategy
  • Collaborate with technology team to assist in fleshing out the structure of the CMS to display the content planed for the site
  • Communicating interaction to internal team and client
  • Creating and documenting wireframes
  • Reviewing visual designs
  • Work with technologists to find solutions to technical limitations