Experience
Design Director (Contract)
,
Method
Nov 2019 – Apr 2020
•
New York, NY
Primarily worked at Method (design studio) to develop top-notch, innovative products and experiences. Managed and mentored creative teams to produce best-in-class work. Delivered on business objectives through design.
Head of Product Design & Creative
,
Sumday
Aug 2014 – Nov 2019
•
New York, NY
Scaled design team from 1→8 (including product design, marketing design, and copywriting)
Built team culture and scalable design processes that delivered high-quality experiences while meeting compliance, legal, accessibility, and technical requirements.
Implemented and governed brand guidelines across multiple state plans, ensuring consistency across product and communications.
Built and drove consensus around design solutions with internal and external stakeholders.
Owned marketing and communications strategy and deliverables in partnership with cross-functional teams.
Drove the strategic vision for the end-to-end product experience and translated it into roadmaps, priorities, and execution.
Led development of a modular, reusable, responsive, accessible (WCAG 2.0 AA compliant) design system to speed delivery and improve consistency.
Partnered with Engineering, Product, QA, Ops, and Call Center to ensure accurate implementation and smooth releases.
Guided the team through 2 major product pivots, maintaining morale and execution clarity during change.
Product Designer
,
Freelance
Mar 2013 – Aug 2014
•
New York, NY
Clients included: Timehop, Publicis Worldwide, Tribal DDB, Beyond, MRY, IBM, M&C Saatchi. From October 2013–May 2014 I helped launch the pilot version of Sumday while at MRY.
Lead Product Designer
,
Pave
Nov 2012 – Mar 2013
•
New York, NY
Led the product design efforts for Pave.com. Assisted team with launching their pilot site and establishing the look and feel of their brand.
Senior UX Designer
,
AKQA
Jul 2008 – Nov 2012
•
New York, NY
Concepted and designed human-centric brand and product experiences. Created meaningful and fresh content strategies for technology, fashion and retail clients. Lead the UX efforts for Calvin Klein, Google, Safeway and Celebrity Cruises.
Designer
,
RIT Finance & Administration Division
Apr 2006 – Feb 2008
•
Rochester, NY
Designed marketing materials, branding, websites and campaigns for a variety of departments on campus.
Education
Teaching & Volunteer Work
Adjunct Professor
,
Rochester Instititue of Technology
Aug 2021 – Dec 2022
•
Rochester, NY
Taught Interactive IV for the New Media Design program
Instructor
,
Miami Ad School
Apr 2013 – Mar 2016
•
New York, NY
Classes include: Product Creation and Innovation, Voice of Type and Type Journey.
Instructor
,
School of Visual Arts
Sept 2014 – Dec 2014
•
New York, NY
Taught Advanced Advertising I
Skills
product design
UX/UI design
design leadership
mentorship
creative direction
information architecture
prototyping
usability
accessibility
strategy
user and design research
design systems
branding
storytelling and presenting
content strategy
concepting
graphic design
typography
illustration
icon design