Led design strategy across product + brand to drive growth and elevate the end-to-end financial planning experience.

• Scaled design team to 7 designers, establishing both a product design and marketing design function.

• Assisted in closing $30M+ in funding.

• Designed and advocated for product changes that increased subscription conversion from 2.5% to 25%.

• Led a multiphase rebrand effort that resulted in a 7-point NPS increase, 2x conversion rate, and 20% younger audience.

• Introduced AI tools in our design process that 2x social media impressions.

• Set up and executed a multiyear vision for design.

• Helped launch 2 new lines of business and supported sales motion to secure 6 clients.

• Built a data-driven design culture, increasing design’s use of data to 8x the org baseline.

• Established and scaled a qualitative research practice, conducting 500+ user sessions across dozens of studies to inform product strategy, UX decisions, and roadmap prioritization.

Primarily worked at Method (design studio) to develop top-notch, innovative products and experiences. Managed and mentored creative teams to produce best-in-class work. Delivered on business objectives through design.

Scaled design team from 1→8 (including product design, marketing design, and copywriting)

• Built team culture and scalable design processes that delivered high-quality experiences while meeting compliance, legal, accessibility, and technical requirements.

• Implemented and governed brand guidelines across multiple state plans, ensuring consistency across product and communications.

• Built and drove consensus around design solutions with internal and external stakeholders.

• Owned marketing and communications strategy and deliverables in partnership with cross-functional teams.

• Drove the strategic vision for the end-to-end product experience and translated it into roadmaps, priorities, and execution.

• Led development of a modular, reusable, responsive, accessible (WCAG 2.0 AA compliant) design system to speed delivery and improve consistency.

• Partnered with Engineering, Product, QA, Ops, and Call Center to ensure accurate implementation and smooth releases.

• Guided the team through 2 major product pivots, maintaining morale and execution clarity during change.

Clients included: Timehop, Publicis Worldwide, Tribal DDB, Beyond, MRY, IBM, M&C Saatchi. From October 2013–May 2014 I helped launch the pilot version of Sumday while at MRY.

Led the product design efforts for Pave.com. Assisted team with launching their pilot site and establishing the look and feel of their brand.

Concepted and designed human-centric brand and product experiences. Created meaningful and fresh content strategies for technology, fashion and retail clients. Lead the UX efforts for Calvin Klein, Google, Safeway and Celebrity Cruises.

Designed marketing materials, branding, websites and campaigns for a variety of departments on campus.